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Welcome To African Marketplace

African Marketplace works closely with Sauti Africa to provide Mobile-based trade and market information platforms. Sauti Africa empowers small business owners, particularly women, to improve their business and economic opportunities to grow out of poverty. African Marketplace enables business owners to create listings for items they have for sale.

Working With African Marketplace

Our mission is to empower cross-border traders to exercise their rights as citizens of the EAC – able to trade legally, safely and profitably across borders. African Marketplace allows business owners to be able to get their products out to potential buyers. Using technology, we want to increase legal, safe and profitable trade in Africa.

African women in a group smiling and looking happy.

Target Audience.

Cross-border trade is a major feature of African economies, as it creates jobs, contributes to food and energy security and alleviates poverty. We are here to connect East African women with products to sell with potential customers who want to purchase their products.

Sauti Africa and African Markerplace are also looking to assist women looking to start or maintain their small businesses. There is a lot that goes into selling products, especially cross-border. Our main goal is to ensure these women are educated on all that is involved with selling their products in a safe manner.

Product Features.

With the power of technology, our service allows African women who use our services sell a variety of items, such as:

  • - Animal products
  • - Vegetables
  • - Fruits
  • - Cereals

Our service allows women to sign up for a service that seeks to keep them safe and well informed. Sauti has gathered infomration on informal cross-border trade database that offers an expansive array of data points gathered from over 6500 cross-border traders on the Kenya/Ugandan/Rwandan borders. African Marketplace takes it a step futher to centralize this information for sellers and buyers.

image of african woman with their product for sale.
image of african woman purchasing produce, smiling at the camera.

Our Role.

African Marketplace uses the power of technology, namely cell phones, to make the process of selling and buying goods. African Marketplace allows users to search and see products to sell and even add their own items to see, if they wish.

Our service allows users to filter by location, filter by price, access a rating system and even message other sellers/buyers! Our app is also great at allowing users a way to take payments and it protects buyers so they can dispute products. To keep our users fully informed at all times, our users are able to sign up for our mailing list.

African Marketplace works with Sauti to provide:

Access To Critical Info

Sauti means "voice" in Swahili and the goal is to empower cross-border traders to exercise their rights as citizens of the East African Community. In order to ensure safety and growth, Sauti works with civil society organizations to use data collected through their platform for evidence-based advocacy at community, national and regional levels.

With Sauti's anonymous reporting mechanism, they can crowd-source data to map incidents of harassment and corruption at border crossings across East Africa. African Marketplace aims to assist with this work!

Ensuring Safety

Sauti and African Marketplace understand the challenges faced by business owners, particularly women, when dealing with cross-border trading. Ensuring safety is our top priority and we will ensure all of our users are equipped with the tools to safely and easily sell and buy products.

Safety is such an importance that the EAC Gender Department offers training for Cross-Border trade. Sauti ensures that women are fully equipped with the tools they need to be successful business owners.

Education on Procedures

Safety is such an importance that the EAC Gender Department offers training for Cross-Border trade. Sauti ensures that women are fully equipped with the tools they need to be successful business owners.

The GIZ-EAC Programme, which is about to start a phase of cooperation with the EAC, will integrate gender into all programme activities and ensure that women and youth are appropriately included in the various sectors. Especially our Incubator for Integration and Development in East Africa (IIDEA) will take a stand for women empowerment and change the focus of the project selection towards this global aim.

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